Facebook - Audience Insights Analyst

Facebook was built to help people connect and share, and over the last decade our tools have played a critical part in changing how people around the world communicate with one another. With over a billion people using the service and more than fifty offices around the globe, a career at Facebook offers countless ways to make an impact in a fast growing organization.

Facebook is an incredible place to understand how consumers think, feel, and behave. The Audience Insights team is seeking an experienced market research analyst to explore how our audience uses Facebook. The ideal candidate will have a passion for data deep dives and identifying consumer behavioral trends. Applicants should have a strong quantitative background, as well as experience designing research and hands-on analysis of large datasets. This position is full time and located in our London office. 


  • Conduct in-depth analysis of the Facebook user base that identify actionable trends and insights
  • Develop expertise regarding audience behavior specific to the EMEA region
  • Conduct user polls/surveys that provide accurate tracking of timely trends and memes
  • Build and maintain an efficient system to quickly answer ad-hoc audience questions
  • Monitor syndicated audience data trends (comScore, Nielsen, etc.) to discover trends as they emerge, and synthesize with our overall insights strategy
  • Surface relevant third-party audience insights to key teams within Facebook


  • 5 years of relevant working experience
  • Experience of exploratory analysis of large data sets
  • Advanced degree in psychology, statistics, economics, behavioral or social science or a related quantitative field
  • Outstanding statistical and data analysis skills (e.g. significance testing, regression modelling, factor analysis, etc.)
  • Solid track record of inspiring corporate action based on data-driven insights
  • Experience using SPSS, SAS, R, Matlab, or other statistical packages
  • Experience using SQL & Excel 2007
  • Solid understanding of the advertising industry (especially online) and measurement methods/technologies most commonly used
  • Track record of operating independently, demonstrating creativity, being detail-oriented, and delivering results in a highly organized manner
  • Excellent oral and written communication skills


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